CTIA-The Wireless Association and MMA Create Joint Task Force for Text-based Mobile Marketing Programs
WASHINGTON and NEW YORK, Feb. 2, 2011 /PRNewswire/ — CTIA-The Wireless Association and the MMA (Mobile Marketing Association) announced today the creation of a joint task force that will streamline the process for Common Short Code (CSC)-based mobile marketing programs in the [...]
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of [...]
