Bluetooth Marketing benefits for hotels. – Attract new customers, advertise hotel rates, show room pictures, broadcast special offers and more using Bluetooth Advertising, Keep current visitors informed about restaurant times, hotel contact information and more using Bluetooth Messaging.
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Home Page > Business > Small Business > Is Location Based Advertising the Future of Proximity Marketing?

Is Location Based Advertising the Future of Proximity Marketing?

Posted: Jul 08, 2011 |Comments: 0
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It would be somewhat of an understatement to say that many of us lead busy lives in modern society. More and more it is possible to see that frantic pace in which we live our lives. This in many ways proves problematic for marketers who are trying to engage their audiences effectively. However, in the new age of mobile and proximity marketing, Location Based Advertising has stepped forward as a possible solution. So is it the future?

Location Based Advertising uses GPS tracking technology to locate a consumers mobile device and from their can provide a range of automatic or requested offers and services. LBA pull advertising for example is an extremely convenient and efficient way for tourists to locate key sites or facilities in an unfamiliar domain. They can simply sign in to a dining clubs site, select a list of culinary preferences and based upon their location, will receive a list of their nearest available options with detailed maps on how to get there.

The second major part of location-based advertising is its “push” advertising. For this to occur customers will have to opt-in to a company’s LBA service whether this be in-store, on a website or as a result of automated alerts triggered by a “geo-fence” (a virtual field that sends automated alerts to mobile devices when users enter or exit the specified domain.) This plays a major part in the way marketers look to engage with customers when they are on the go and within prime shopping hours.

The “opt” feature of LBA is vital for customer security. Internet and Email can arguably provide similar information, but it lacked specificity and with the outbreak of spam has fizzled away. By opting in or out of certain alerts, not only are customers gaining a sense of control, but also marketers are learning a great deal about their audiences. When customers opt-in to advertisements, they can select from a range of ways for the alert or advertisement to be delivered. This allows for real time market research by marketers, which can ultimately lead to more engaging, specific, and targeted advertisements.

It is possible to see how LBA is not only targeting the principles of convenience and relevance, but also of customer security and satisfaction. All these elements combine the most effective of company to customer ethics and are implemented to ensure lasting customer loyalty making Location Based Advertising, the future of proximity marketing.

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Home Page > Advertising > Printing > Digital outdoor ads- Best tools for modern outdoor advertising!

Digital outdoor ads- Best tools for modern outdoor advertising!

Posted: May 07, 2010 |Comments: 0
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Advertising a brand involves a defined plan, strategy, tool and technique. A proper co-ordination of all these factors helps in launching a successful promotion campaign for a brand in the market place. When it comes to the medium of advertising, advertisers have a plethora of choice to select the right or desired medium of promotion for their brand. One such medium of brand promotion is outdoor advertising. Also known as out of home advertising or OOH advertising, outdoor ads are considered as one of the oldest yet effective means or techniques of advertising brands in the market.

Out of home advertising or OOH Advertising tools in modern times have not only been revamped but have also been redefined with a touch of sophistication. With a steady digital revolution, outdoor advertising tools have also undergone a complete renovation. Today in modern outdoor advertising, outdoor ads are but synonymous to digital ads which provide a flashy, glitzy and attention grasping look to the public.

One of the modes of outdoor advertising India is airport advertising. As the name itself suggests airport advertising is carried out in the airports. Airports are generally considered as a posh location where rich people with spending capacity come and interact. Targeting these rich people with a unique outdoor advertising campaign is sure to provide a hit for the brand. Some tools used in airport advertising include media players, LCD and LED screens, digital signages, electronic billboards, electronic kiosks etc.

With the induction of digital technology, outdoor advertising India today is akin to contemporary advertising which deploys the latest tools, techniques and styles of brand promotion. One of the advantages of digital outdoor advertising is that whenever the advertiser needs to update any content, it is possible to do so within minutes. And they do not have to spend for expensive printing costs or to undergo problems with printing errors. In digital outdoor advertising tools, content can be updated by a click of a mouse and can control one screen or unlimited number of screens in a single network. And what is more interesting is that these networks can even be stretched across the globe and remotely controlled.

Outdoor Advertising at present is winning the war in the advertising market. Thanks to the induction of digital media, outdoor ads are revamped, redefined with which brands get a more renovated and eye-catching look to its onlookers. Targeted to provide a richer and further brand experience to intended target groups, digital outdoor ad at present set the tone for modern outdoor advertising in India as well as across the globe.

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M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.

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Billboard advertisements are rarely noticed by the content of the ad itself, but rather by the quality and quantity of integration into the surrounding medium. Here are a few ideas to get your billboard campaign noticed.
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Home Page > Advertising > Printing > Five striking features of outdoor advertising!

Five striking features of outdoor advertising!

Posted: May 17, 2010 |Comments: 0
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The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-

- Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.

- Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.

- Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.

- Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.

- Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.

Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.

Reference Website: – www.tdiindia.com

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Home Page > Advertising > Branding > Outdoor Advertising- Interactive & Appealing Method of Brand Promotion

Outdoor Advertising- Interactive & Appealing Method of Brand Promotion

Posted: Sep 13, 2010 |Comments: 0
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Any brand promotion activity which is carried out through outdoor media such as billboards, posters, digital signage’s, electronic kiosks etc comes under outdoor advertising. Outdoor ads provide interactive and appealing brand message ensuring effective brand impression to the TG. It is an interesting fact to acknowledge how an outdoor ad which is visible to customers only when they move outdoors has the capacity to provide persuading brand message. Is it reachability, measurability or impression which provides striking effect on customers through outdoor advertising? The following paragraphs explain how outdoor advertising provides the brand message successfully without any restraint.

Any advertising activity promises good reachability of the brand to its customers. It is the advertiser’s duty to adhere to this promise. The purpose of an outdoor advertising campaign is to influence the buying behaviour of those customers who are on the move. Through visuals and words, outdoor ads provide the brand message in an enticing manner. The importance of visuals, words, colour schemes etc are briefly discussed in the following paragraphs.

Importance of visuals in outdoor ads

Visuals play an important role in any outdoor advertising campaign. Outdoor ads barrage the brand message through attractive visuals. A picture is mute poetry’. If the image or picture has the ability to provide the brand message, it is no surprising to discover that outdoor ads can be designed only through visuals. The right image which provides the right brand message can easily fulfill the purpose of the promotion.

Importance of words in outdoor ads

The importance of words in any advertising campaign is not a new topic of discussion. Advertisers hire experts such as copywriters principally to provide the ad copy of a brand. However, the usage of words in outdoor advertising is conditional in nature. The ad copy should be short, crisp and easy to comprehend by the target customers. Confusing brand message should be avoided at any cause in brand advertising whether through outdoor or home based media.

Importance of themes in outdoor ads

An outdoor ad is not restricted to any particular theme or appeal. It has full liberty to adopt or apply any theme which suits the promotion activity of the brand. However, advertisers should tactfully persuade the prospective customers’ minds and engage their attention through the theme of the ad.

Importance of colour scheme & location saturation in outdoor advertising

The ebb and flow of brand message through outdoor media depends upon the usage of colour schemes and location saturation to a great extent. Outdoor ads provide flamboyant look to customers (which eventually provide a rich impression of the advertised brand). Besides colour, the location where the ad is placed is also equally important. Outdoor ads should be placed at specific sites such as traffic points, roadsides, street corners etc where passers-by can easily view and read the brand message.

How an ideal outdoor ad should be like?

The assets of an outdoor advertising campaign are to provide good reachability, good impact, good measurability of the promotion activity. Needless to mention that an ideal outdoor ad should be a blend of the right image and the right ad copy, with the right colour scheme placed at an easy to view location.

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Effective outdoor advertising at your business location can convert drive-by traffic into walk-in customers. Learn how to leverage your locations outdoor advertising correctly and watch your businesses bottom line grow. For additional details on our LED Sign Company products please visit www.signtronix.com People judge the inside of your business by the appearance outside — is your image helping your prosper?
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Best answer:

Answer by Viridian
Are you talking about billboards, or more widely to the light signage that goes on the sidewalk beside premises as well?

Both, IMO, should be much more strictly regulated, they are unsightly, and usually contain too much information for a casual drive-by to get any use from anyway. The lit ones not only use energy that, in this current climate, we should be conserving, but also cause light pollution and distract wildlife such as migrating birds. The plastic handmade signs that you see along the roadside are even worse, they really are litter, and highly unfriendly to the environment, those ones should absolutely be banned and offenders fined.

Along busy roads there are usually so many billboards that I highly doubt they are effective anyway, as you kind of visually tune them out. In the city they amount to little more than expensive litter, and in the countryside it’s tantamount to vandalism! Many of them too walk a fine line for me as a parent, having to answer questions from my kid that I don’t think are appropriate for her age – and I really am no prude.

* Viridian steps off her soapbox, and clears her throat* Sorry about that, you kind of hit a nerve there!

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Answer by Richard M
TRUST
NOUN
trusts plural
1.
reliance: confidence in and reliance on good qualities, especially fairness, truth, honor, or ability
2.
position of obligation: the position of somebody who is expected by others to behave responsibly or honorably
“breached the public trust”
3.
hope for future: hopeful reliance on what will happen in the future
4.
care: responsibility for taking good care of somebody or something
“We put our children in the trust of a good daycare center.”
5.
U.S. responsibility that somebody has: something entrusted to somebody to be responsible for
“accepted his responsibilities as a sacred trust”
6.
law holding of another’s property: the legal holding and managing of money or property belonging to somebody else, e.g. that of a minor
7.
law arrangement to manage another’s property: a legal arrangement by which one person trustee holds and manages money or property belonging to somebody else
8.
commerce credit: credit given to somebody on purchases made
“Let me have it on trust.”
9.
U.S. commerce cartel: a combination of corporations with the purpose of reducing competition and controlling prices
VERB
trusted past and past participle
trusting present participle
trusts 3rd person present singular
1.
transitive and intransitive verb rely on somebody or something: to place confidence in somebody or in somebody’s good qualities, especially fairness, truth, honor, or ability
2.
transitive verb confidently allow somebody to do something: to allow somebody to do something, having confidence that the person will behave responsibly or properly
“I trust you to do the right thing.”
3.
transitive verb place something in somebody’s care: to place somebody or something in the care of another person
“You could certainly trust him with such an important job.”
4.
transitive verb suppose something: to hope or suppose something
“I trust you had a good vacation.”
5.
transitive verb Caribbean give credit to somebody: to give somebody credit on a purchase
“wouldn’t even trust me a carton of milk”
[ 12th century. < Old Norse traust "confidence," treysta "to trust" ]
trustability NOUN
trustable ADJECTIVE
truster NOUN
Thesaurus
NOUN
Synonyms: faith, belief, hope, conviction, confidence, expectation, dependence, reliance
Synonyms: custody, care, protection, responsibility, guard, charge
Synonyms: consortium, cartel, syndicate, group, organization
VERB
Synonyms: have faith in, rely on, believe, depend on, confide in, have confidence in, count on, bank on, be sure about
Synonyms: hope, believe, expect, assume, suppose, presume
Synonyms: entrust, confide, assign, consign, commit
NOUN
Antonyms: distrust

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Home Page > Advertising > Printing > Outdoor Advertising- As A Brand Promotion Tool

Outdoor Advertising- As A Brand Promotion Tool

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Posted: Mar 12, 2010 |Comments: 0
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Advertising through outdoor tools is an oldie modus operandi’ but this type of brand promotion still provides efficiency. When it comes to adopting outdoor advertising tools, advertisers will find them a little different from home based advertising campaigns and tools. Outdoor Ads provide a flashier look to audiences as compared to home-based ads. However, the most striking part of outdoor ads is that they seem more real and tangible than other type of ads.

The advantages of advertising through outdoor tools are discussed below.

Availability

Outdoor ads are available for target customers round the clock, week, month or even for a year. Outdoor ads are not temporary or periodic; they are available for customers for a consistent period of time. And they are always in sight for the audience during day or night, rain or sunshine. Comparing to radio, television and print ads outdoor ads are not momentary and intermittent.

Effective investment

Out of home advertising tools are effective investments for advertisers and media owners. Outdoor ads reach the potential customers and clients in a cost efficient way. Out of home advertising tools can also be combined with other advertising tools with which they can provide a richer brand positioning in the target market.

Outdoor advertising is a good investment for advertisers. Advertising in outdoor media provides a richer impact upon your target group about your brand, service or business. Outdoor ads also provide a good focus to target groups which is why they render the most effective results as compared to other tools of advertising.

Flexibility

Outdoor ads can be placed anywhere only if the location is suitable to reach the target customer. This flexible nature of outdoor advertising provides audiences an engaging brand experience to the target group.

24 Hours a Day

Advertising anything outdoors means 24-hours exposure to the public view. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. It’s always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.

Attention Span

Majority of customers will naturally focus on an outdoor advertisement as compared to the same ad displayed on TV, radio or newspaper. While waiting for buses or while stuck in traffic, individuals often look for something to occupy and pass their time. The outdoor ads provide an eye catching fixate for these customers on the move.

State of The Art technology

Outdoor Advertising or OOH advertising uses the latest technology available in such a manner that it creates an incredibly eye-catching look to the audience. OOH ads such as billboards provide interactivity to onlookers indulging them in an engaging brand experience. Outdoor ads have its advantages over other forms of media marketing since these types of ads provide a top-notch look with its usage of state-of-the-art technology.

Airport Advertising- An efficient Outdoor Advertising means

Airport Advertising is one of the most efficient outdoor advertising tools. Airport Advertising provides an appealing look to the target group with its glitzy style and appearance. Airport Ads come under OOH advertising. Outdoor Airport Ads are premium which is why they create pleasing vibes to onlookers.

Outdoor Advertising India tools like airport advertising, mall advertising etc have gained much popularity over the years. Various media owners and advertisers have switched to Outdoor Advertising methods since they provide a richer and effective brand value.

Reference Website: – www.tdiindia.com

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M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.

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Home Page > Advertising > Branding > Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

Basics of Outdoor Advertising – The Growing Trend of OOH Advertising in India

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Posted: Jan 07, 2011 |Comments: 0
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Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). It’s all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or viewable by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew amongst the brand owners.

Billboard advertisings are never the same in modern outdoor ads. With digital induction, digitalized billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!

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Home Page > Technology > Communication > Make your Pc Bluetooth Compatible With Bluetooth Dongle

Make your Pc Bluetooth Compatible With Bluetooth Dongle

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Posted: Aug 18, 2007 |Comments: 0
| Views: 2,538 |

Technology is developing at an alarming rate each day. It constantly keeps throwing up unexpected but pleasant surprises for the increasing group of technology savvy people the world over. Users hardly get used to one innovation that they are presented with the exciting opportunity to explore the wonders of another. The basic premise, nevertheless, behind all these engineering marvels is the simple aim to make everyday living simpler and easier. The Bluetooth Dongle is another step towards fulfilling this aim.

In a world that is loaded with information, it becomes increasingly difficult for people to manage their data effectively and in a systematic manner. The most notable aspect of all devices that are in use today is that they double up as data storage devices. Besides storage, the accessories that come along with these devices assist in data transfer, making information manageable. Carrying forward this trend, the Bluetooth dongle is a USB device that equips your personal computer with Bluetooth technology, thereby facilitating sharing of data and information.

The USB Bluetooth dongle is simple to use. It just requires plugging in the dongle in the computer’s USB port and it transforms into a Bluetooth wireless communication device. The Bluetooth dongle can now communicate with any Bluetooth peripheral device. At the same time, data from your mobile phone can be transferred into your computer without the help of a pen drive or even a data cable.

The Bluetooth dongle has a built-in antenna that provides it a wireless range from 2 metres to 100 metres. Any Bluetooth device within this range can instantly connect with your local computer with the help of the dongle. In cases where data has to be transferred from one device to another, like from a computer to a Bluetooth mobile, but the software in the phone does not support the software in the PC, the Bluetooth dongle helps in transferring data easily. It is an extremely useful device for people who are constantly on the move.

The Bluetooth dongle has made transfer and sharing of information a much easier and smoother task by removing a lot of hassles that are associated with data management.

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Lily Sienna worked as a sales manager in a mobile retail store in the UK. She has an in-depth knowledge about various makes and models of mobile phones, iPod and their accessories. The article given here covers the arena of Bluetooth Dongle

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I use LG Prada KE850, whenever I want to send files via bluetooth, it will store into internal memory. What I have to do to make it store straight to the external memory?
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Home Page > Computers > Software > Bluetooth on My Notebook Will Not Work

Bluetooth on My Notebook Will Not Work

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Posted: Aug 10, 2010 |Comments: 0
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This problem can occur due to many reasons such as due to incorrect settings of Bluetooth, corrupted drivers, faulty Bluetooth module in the laptop, etc.

Resolution:

Perform the below steps to resolve the issue.

1. Ensure that Bluetooth is enabled on notebook and bluetooth devices.

Notebooks have a wireless switch and you may have to switch it on for the Bluetooth to function in your system and make sure that the Bluetooth is enabled in the notebook, to enable it, right click on Bluetooth icon in desktop and select Enable. If the icon is not available in taskbar and you can find the icon over there. If you don’t find any Bluetooth icon even in Control Panel, then Bluetooth might be running from some another application, like HP has HP wireless Assistant where the settings of both wireless connection and Bluetooth are configured and you can turn on Bluetooth from this. Check if Bluetooth is running from such application. You can also find the Bluetooth connection from Network Connections.

After enabling the Bluetooth check if it is enabled even in Device Manager.

If it is not enabled in Device Manager, then enable it. To enable Bluetooth from Device manager, click on start and select Run. Type devmgmt.msc and click on OK to open Device Manager.

Click on “+” sign next to Bluetooth Devices and enable it by right clicking on the Bluetooth module or device. If Bluetooth is already, you might notice that the Bluetooth icon would be blue in color and appears in red when it is disabled.

2. After enabling Bluetooth in both devices, make sure that these devices are in discoverable mode and if the devices are not discoverable, then connect your Bluetooth device to any other Bluetooth device other than laptop with which you are experiencing the problem and check if the device works fine with other Bluetooth device. If the Bluetooth device that you are trying to connect to the laptop does not work even with other Bluetooth devices then the problem might be with the Bluetooth device and not the laptop.

If there are no issues with the Bluetooth device then check with the Bluetooth software in laptop as we may experience the issue even if the software is corrupted. Check the issue by uninstalling and reinstalling the software. Just check now if you are able to connect to the Bluetooth device without any problem.

If the issue persists, then perform System Restore in the notebook and restore the notebook to an earlier time when the notebook was working fine and had no issues. Check if the issue is resolved now, if not you may try removing and reseating the Bluetooth module if possible as this can be done only in some laptop models.

To remove and reseat the Bluetooth module you can follow the steps in the service manuals of your laptop that are available in your notebook support website. If this cannot be done in your laptop, please contact your notebook support once since the issue might be with the Bluetooth module which does not work or fails to make network connection with the other device.

If the devices are discoverable, then pair the devices.

3. We will have to enter the pass key for Bluetooth device and use the same key in the computer to pair each of these devices. If you are unable to pair them, be sure that the you are using the same pass key on both notebook and Bluetooth device and also ensure that the pass key you are using is the right one.

Now after the devices are paired up try to send a file between from the device to the notebook.

If this does not work, move the devices closer (within 1-5 meter range).

Please do not make many connections with Bluetooth device while you are connecting or transferring a file to the notebook as the bandwidth of Bluetooth has a limit and might fail to support multiple connections at the same time and also disconnect your Bluetooth headset while connecting.

Check for the issue now, if not resolved then try with a new connection by canceling the previous connection. If the issue is still not resolved, proceed with the below steps. The issue could be even due to the corrupted drivers, therefore reinstall the Bluetooth drivers.

4. Reinstall the Bluetooth drivers

Go to Device Manager and click on “+” sign next to Bluetooth Devices. Select Bluetooth module and right click on it and click on Uninstall to uninstall the drivers. You can reinstall the drivers from the website of your notebook support and check if Bluetooth works. If this does not resolve the issue, try by reinstalling even the other Bluetooth module that might be present in Bluetooth Devices in Device Manager.

Some notebook manufacturers provide diagnostic tools that are used to test this kind of issues and give the result as pass or fail. Dell has this diagnostic test for certain models for testing the Bluetooth functionality of dell laptop. You can check for this diagnostics for Bluetooth in notebook from your laptop support website.

If the issue still persists, perform System Recovery which may fix the issue.

Before performing System Recovery, take the backup of your hard disk as your notebook will be restored to factory settings.

If the recovery process does not resolve the issue, then the problem might be related to hardware and to resolve this issue, you have to contact your notebook support.

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The differences of desktop computers, notebooks and smartphone in terms of architecture, design, features, the working and etc
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I bought one – I can’t get WiFi to work. I never saw the WiFiPower shortcut and don’t remember clicking the WiFi Power On button. When I configure the WiFi, it sees signal and starts to associate

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Home Page > Marketing > Understanding Sms Marketing

Understanding Sms Marketing

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Posted: Mar 07, 2009 |Comments: 3
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Understanding SMS Marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems such as electronic mail, paging and voice mail. Up to 160 characters can be sent and received through the network operator’s message system to the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of a few digits typically a phone number that the user is then expected to call, to be received by a one-way numeric pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way numeric pager can only receive a message (paging) consisting of a few digits, typically a phone number that the user is then expected to call. While paging requires the pager to be active and within range, SMS messages do not require the mobile phone to be active within the range as they will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same cell or to anyone with roaming capability. They can also be sent to digital phones from a web site equipped with a PC Link or from one digital phone to another. In addition to SMS gateway is a web site that lets the user enter an SMS message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS Center. Therefore there is a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage the short messages.

The SMS features confirmation of message delivery. This means that, unlike e-mailing users do not simply send a short message and trust and hope that it gets delivered. Instead the sender of the short message can receive a return message back notifying them whether the short message has been delivered or not.

Short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a dedicated radio channel for the duration of the call, short messages travel over and above the radio channel using the signaling path. As such, users of SMS rarely, if ever, get a busy or engaged signal as they can do during peak network usage times (SPG Media Group PLC 2008).

According to the same study above ways of sending multiple short messages are available. SMS concatenation (stringing several short messages together) and SMS compression have been defined and incorporated in the GSM SMS standards.

The introduction of standardized protocols such as SIM (A small smart card type device that has details of the mobile subscriber including public telephone number and the numbers required by the network to recognise and authenticate the subscriber), Application Toolkit and the Wireless Application Protocol (WAP) contribute to an increase in messaging usage by providing a standard service development and deployment environment for application developers and business partners. These protocols also make it easier for users to reply to and otherwise access messaging services through custom menus on the phone. While these protocols are only a means to an end and not new messaging destinations or services, they are likely to lead to a 10-15% uplift in total SMS volumes (SPG Media Group PLC, 2008). Some companies could reach more successful results if manage the SMS marketing processes successfully.

Today, for example, to use SMS, MMS, e-mail, instant messaging (IM), voice mail, and so on, end users must be aware of the underlying technology and their intended recipients’ capabilities. Studies and market trends show that messaging solutions must be easier to use if they are to facilitate communication and increase traffic. This will form the base of a successful mobile marketing campaign constructed on SMS.

SMS Marketing under Marketing Overview

SMS has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience. For this reason; text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool (mobilestorm.com/sms-marketing 2009).

The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and also for customer relationship management. Moreover; Jupiter Research says three billion coupons issued to cell phone users will generate sales of almost billion by 2011 (textsmsmarketing 2006).

Types of SMS Marketing

Types of SMS Marketing can be defined in three different contexts in general; Purchase Context, Technical Context and User Context. These contexts are mostly given preference while enterprises practising the SMS Marketing efforts.

Purchase Context defines SMS as a product based on the way it is purchased. On the other hand, technical context defines the types of SMS Marketing from the mobile operator point of view while user context defines it from the benefit the SMS provides to the target customer. The common point of these types is that the payment type of these SMS can be defined based on the request of the buyer (the sender). The company that wants to send SMS can chooses either to pay the price of the SMS itself or to charge the price to the target customer.

Purchase Context

In SMS marketing campaigns, there are two different SMS methods as a product; a company can either choose to make a deal with the carrier for a promised amount of SMS for a given time (mostly 1 year). This is called bulk SMS. On the other hand, the company can choose to buy SMS packages that are being sold by the carrier in specified amounts like 1.000 or 500.000 or it can be included on the standart price numbers of dispatch etc. This is called piece SMS.

Marketing strategy is obtained by making corporate SMS purchasing agreements either with Mobile operators or with the infrasturcture providers or different SMS reseller companies. The more amounts of SMS purchased, the less money is paid for an SMS. While it is more profitable to buy over million quantities directly from the GMS operator (bulk SMS), it can be a better decision to buy from the providers or resellers since they buy from the operators with over million quantites and resell them in small quantitities with better price (piece SMS). This also creates a new intermediate trade of SMS. In addition to this; wide extensive solution partnership agreements are available among company. At that time; more services are given in a lot of case such as SMS, logo, melody, conversation, entertainment, competition, game, etc.

Technical Context

There are three types of SMS from the technical perspective. These are one way, single shot and two way SMS’s (see in Table 2).

One way SMS is an SMS that sent by the sender to the target customers. With this type of SMS an answer from the target customer is not expected and most of the time not allowed. So there is no customer interaction.

One way Fast SMS (Single Shot) is an SMS which is sent by the sender to the target customer and an answer from the target customer is not allowed. The most important feature of this type is that the SMS is valid for a defined time (mostly a short period like 3 minutes). Becuse of this feature, the SMS must be sent immediately after it is triggered. This type is mainly used to send passwords that are valid for the defined time (Like a password that will be used by the target customer to log in into his/her different accounts over the internet). This type of SMS is not blocked by the filters meaning that a customer can filter the SMS that is coming from a certain sender or number by sending that message to a special filter list of the mobile operator. But this filter is not used for single shot SMS.

Two Way SMS is an SMS sent by the sender to the target customer and an answer from the target customer is expected if he/she wants to join or use the services/benefits that are offered. Since there will be a client interaction, the SMS number that is used to sent this type of SMS must be configured to recieve SMS that will be sent by the customers.

User Context

Premium SMS gives clients the option to earn money on certain text messages and content for which consumers will pay to send or receive. Clients can hold voting contests, like those on many reality TV shows, daily horoscopes, a VIP program, or other instances where new information is time-sensitive, making that information valuable to the consumer.

Mobile Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and “green” factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.

Text-To-Screen is a premium service that allows marketers to create polls and quizzes especially for a particular event.

Marketers have a way to ensure event attendees’ interest while adding excitement to shows, parties, major sporting events or a regular evening at a movie theater. A marketer can use giant video screens that are traditionally at these places to advertise a poll or quiz, compel the crowd to participate and then post the results on that same screen in real time. (mobilestorm.com/sms-marketing 2009)

The SMS Campaign

The SMS system is a small piece of mobile communication and marketing system. For this purpose, like every marketing campaign, SMS campaign should be carefully planned. There are 3 processes that a campaign manager should plan in order to create a successful SMS campaign.

Every process has its own individual approaches. In step I, campaign manager should carefully plan the target segment, the message that will be addressed and configuring the body of the SMS based on this message.

In step II, the carrier must be chosen in order to reach the targeted segment based the technical and financial criterias. All the replies must be carefully viewed.

After sending the message, an analysis of the study must be made for performance measurement (mobilestorm.com/sms-marketing, mobilesmsmarketing.com 2009).

In order to create an SMS marketing campaign, a database must be created that consist of the phone numbers of the clients that are targeted. A member or commitment list is being constituted by the enterprises with the help of clients’ needs. However; we cannot observe the same situation at the private sector. The companys, which can constitute their lists, can add new numbers to these lists by using different channels. The channels can be;

inside the company – the companies own database or affilitaions database outside from the company – databases that can be provided from consulting firms, SMS operators, yellow pages etc.

This process is sensitive because of the requirements and outlines defined by the law. Both the individual numbers at the newspapers and the other numbers, which are used by institutional enterprises, help to increase the quantity of the numbers at these lists in the behalf of request or guidance.

SMS Marketing Implications

In the past; the companies, which want to communicate with their customers, were using postcards, celebration cards, fax and telephone. These ways were increasing the costs and were creating problems for transportation. Most of the cards were not arrived to the addresses and the companies were not controlling these limitations. By the use of corporate SMS service, the companies began to trace whether the SMS was received by the user. Furthermore; considerably higher profits were provided at the cost side. One of the most attractive sides of this application for the companies is the high returns of the customers, who are taken these messages.

Corporate SMS Working Process

Client applications have a speciality of working as internet-based environment and desktop execution with local database. The applications, which are served as free for customer usage, can be accumulated in three main titles: Desktop SMS application, web-based Web SMS application and Office SMS application, which can be provide sending SMS from directly Microsoft Excel. After controlling SMS sending offer from these applications out of institutional servers, SMSs are transferred on Internet at the same time to the related mobile operator. Then; these SMSs are transmitted to the mobile phones.

The corporate SMS system can be classified in 3 categories;

First one is the public enterprises, in which SMS application is an indispensible requirement for each company. For instance; small announcements can be transferred to the people by associations, labor unions, foundations, etc. By the way; it provides an opportunity to get lower costs and make the works rapidly.

The second one is the private sector institutions especially finance (banking), automotive, market, retailers, etc. They announce their campaigns to the related clients at the same time and this provides a returnable and customer fidelity.

The last category is about the education sector, in which corporate SMS was began to see as an essential requirement and called service by the guardians. A private class was began preference by giving the services of lack of continuity, examination results and other reports.

Efficiency of SMS

What could efficiency of SMS bring to companies? The most important issue is to get the transmission reports of the messagings. We can analyze these reports based on;

People & Responses Total cost of Transmission Results

In a recent study by Nielsen Mobile, 23% of U.S. mobile phone users remember seeing mobile advertising in the last month, and over 50% responded to the ad. (mobilestorm.com/sms-marketing 2009) When we compare this result to another marketing media like TV where the response rate is around 0,3%, it can be seen that SMS can be a very successful media for marketing.

Not only for the mobile advertising however it covers a lot of place in mobile marketing but also constitute a good relationship with the customers are very important subjects to the companies.

SMS Marketing System Analyses

The marketing concepts are changing while these new medias & technologies step into ourlives. An important factor to consider when selecting a marketing technique such as SMS marketing is that method’s ability to reach a wide audience. This is why famous TV programs attract a lot of sponsors, famous celebrities get a lot of endorsements and popular websites get a lot of posted ads. Businessmen know that these programs, celebrities and websites will be garnering a lot of visitors; thence, more people will get to see their advertisements. The same equation applies to SMS marketing. Nearly every person in the world possesses a mobile phone. It’s only natural that companies and businesses will want to compete in this new marketing arena. (sign-up.to 2008)

It is very important to understand the SMS Marketing system and to manage the system after sending messages to the customers even their target is advertising or relationship. Companies have to find out the most valuable customers by detecting the performance with so many analysis and then to decide and apply what are the following actions whether the companies want to succeed their functionality continuously for their success in marketing.

The companies naturally think about their current customers primarily, because they know their identities, personalities, conventions, pleasures, etc. There are two types of customers; the current customers and the potential customers, who are not available for the present and may be the candidates.

To create opportunities for the companies and satisfy the customers, companies should perform some endevours. Hereby these endevours undertake with marketing philosophy and to give some detailed conveyance for the SMS marketing efforts. Like every marketing concept, analyzing the result to measure the performance of system. In general before passing through to the analyses, suppose that a company determined their customers and sent them an advertising text message, in which the company’s new products were recognized. Presume that the amount of these customers is 10,000 and just 1,000 of them have demanded the new products after receiving the SMS. However, since this is a cost for the company, cost – benefit ratio must be taken into account all the time. The other 9,000 people can be classified into two groups: the people, who erase the text messages without seeing; and the people, who erase the text messages after seeing. In this direction; these people may not be interested in these text messages for the reason of the improper time, unsuitable content, previous experiences, etc. In that case what should the company analyze to control the activities and the environment for benefitting from SMS Marketing?

From the strategical point of view the companies should be done below analysis for their safety and do the right things for the good marketing relations and satisfaction of the customers;

Basic Statistical Analysis

Statistical analysis is the first step of the success or failure of the system. It includes the response time of the respondents to the text messages, the percentage of the right arrivals, the percentage of the lost messages, etc. In addition to these; these performance results should be traced and understood effectively to take the precautions and determine the SMS strategy primarily. For instance; at Keynote Systems, the average performance for all carriers was 11.8 seconds to receive message and 94.7 percent of all messages arrived at their destination. While these numbers are an improvement over the prior three months, the 94.7 percent availability could represent a significant loss of information and business when the number of lost messages is calculated. (AT&T 2002)

In our example; the company can classify the customers, who have made commercial activities, in 3 groups: high level, mid-level and low level. By the way; the company should also trace these classifications to understand whether there are changes in high levels, mid-levels and low levels. There may be some quantitative changes such as the increase in high levels that also indicates the increase in the expenses or the reduction at all levels that indicates the demand in the market has been declined.

Tendency Analysis

Targeting the audience is one of the most important things that any advertiser should remember. Nowadays, businessmen are considering it more wise and practical to advertise to individuals who will likely become customers. For instance, if a company is selling video games and other hip electronics, then marketers would want to run your SMS marketing campaign on teenagers and other young people who might be interested. (sign-up.to 2002)

Since 80% or more of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. For this reason; the companies have to understand in which stores and/or products that the customers have paid money by finding out the location of these stores and/or products, what the ranges of these saves are, who these clients are by making data mining, etc. By the way; the company can make identification about the product characteristic and determine new marketing strategy related to the most popular products or services. In addition to this; the products can be served to the people individually.

Capacity Analysis

The main idea of detecting capacity is to answer the question of will the company maintain the investment of sending text messages to the customers. The company has to understand the signals of benefits with the usage of SMSs. Because of the company will produce the products or keep the inventory according to the demands. Whether the demand is low due to the expectations, the company will produce lower parties, keep lower inventories and may reduce or stop the usage of SMS marketing. Moreover; the company may change the marketing strategy. On the other hand; the company may support and increase the usage rate of text messaging by sending them to more people whether the demand is very high. At that time; the company will perform more aggressive role in the market and this will affect the investments of the company.

For this reason; the capacity analysis, which indicates the present situation to meet the present demand and the future situation to meet the following demand, should be investigated and taken into consideration by the companies.

Reviewing Marketing Performance

Mobile marketing can be used for a wide range of occasions like announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as a special group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

While mobile marketing can be used in a lot of areas that helps them customer loyalty, customer satisfaction and incremental sales; the companies should search the performance of their marketing activities to maintain the available situation and then to increase the market share by accessing more satisfied clients. To achieve this; some functions should be generated like market research, market modeling and market consulting.

Marketing research – world-class qualitative and quantitative research, particularly market segmentation that gives the company growth-oriented insights. Marketing modeling – state-of-the-science, profit-focused modeling that offers the company invaluable information about the financial impact of different marketing decisions. Marketing consulting – continuously filtering what the statistics say through managerial, statistical, and financial criteria to provide the company with relevant and doable action steps.

In this regard; the company should determine some indicators to trace the performance of the marketing to understand whether the situation is going on the predetermined strategy or not. Some of these indicators are market share, new product, marketing return on investment (ROI), customer, brand, etc.

Furthermore; there are some criteria for selecting the targets of these performance indicators such as sales potential, growth potential, retention potential, common motivations, problem potential, responsiveness, findability, lifetime value, etc. These criteria should be investigated, considered and evaluated before targeting process. (Copernicus Marketing Consulting and Research n.d.)

Sales Analysis

In sales analysis, the goal is to provide accurate management information related to sales activity in order to improve sales profitability and provide facilities for sales forecasting and planning at customer and product class levels.

By sales analysis; we can make the following actions:

Identify the most profitable customers Know which products are selling Analyze market trends and geographic market patterns Know the profit generated by each product Know which divisions of business are selling Identify which salespeople are performing Improve sales forecasting Measure actual performance against quantity or revenue forecasts Analyze tax collections Set targets against customers and / or products Compare against budgets per product group and/or salesperson

By the way; we can decide to maintain and admire the most profitable customers, continue to produce the most selling products, prompt the most valuable salespersons, get precautions according to the trend of the following months’ sales, constitute the budget or make re-budgeting, determine the following targets that the marketing department should provide, etc.

In this regard; SMS marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption. This application is very useful for consumers to sale any product in any time at any location, where it helps to increase the sales of the company.

Cost-Benefit Analysis

When consumers make purchases at market prices, they reveal that the things they buy are at least as beneficial to them as the money they relinquish. Consumers will increase their consumption of any commodity up to the point, where the benefit of an additional unit (marginal benefit) is equal to the marginal cost to them of that unit, the market price. The same idea can be used for the companies. A company, which directs its marketing strategy on SMS marketing, wants to get the financial benefit of the application including customer satisfaction. However; when the trend of the earned marginal benefit is going on a reducing direction, the company may decide to give up SMS marketing and consider another methods. On the other side; whether the marginal benefit is going on a positive direction, the company will begin to behave more aggressive way to use more text messages to arrive more customers.

Character Analysis of the Customers

The first step in SMS Marketing campaign is collecting and getting permission to gather cell phone numbers as stated before. Although it is perfectly acceptable to simply have a signup form on the company’s website or retail store with the promise to send valuable offers in return for signup; it is much more effective to come up with a creative tactic that offers more like prizes, memberships, bonus and free stuff. As the comapny build its database of cell phone numbers, try to elicit more than just that one piece of information. Ask for the customers about their hobbies, conventions and then create special announcements based on niche interests. Find out demographics and customize the text messages campaign to that particular cell phone recipient.

In the character analysis; clear purpose and goal focusing, communication skills, time management prioritization and planning, conflict handling and mental attitudes’ information should be gathered by the companies. For instance; a goal focused person, who understands the direction of the organization, makes plans and organizes resources, both of people and materials and plans ahead in a strategic manner; can be directed to the gifts of special days and the text messages can be sent to these customers like in this way. Because these people are living in perfect planning days and they do not forget the most important days in their lives. For this reason; the gifts, which emphasize the special days, should be chosen as a content of text messages in SMS marketing strategy at these companies. In a different example; there are also SMART people, who can be described as Specific, Measured, Achievable, Realistic, and with a definite Time deadline. That’s why these people always calculate the time and the cost opportunity, in which the prices are lower at any location. In this regard; the shopping centers’ activities such as discounting days or other kind of promotions may be announced to these kinds of people earlier by the help of text messages.

This needs to be new specialists that improve themselves of psychology and marketing.

Institutional Risk Analysis

“Most of the banks in the US are not broke, not in trouble, but they don’t trust each other because they don’t know which banks are bad. We’ve got to get the bad ones out.”
William Seidman / American economist and financial commentator

The same situation can be considered for the commercial companies. The expectations will be seen clearly, whether the companies can determine which products are not sold enough, which salespersons are not successful enough, what are the actual and forecasting values of the market, etc. In the same direction; the main idea is to determine which products may not be sold in the following period and what are the actions that can be taken primarily. The methodology of risk analysis can be written as in the following:

Identify risk assessment and prioritize risks Develop strategies to manage risks Develop tactics to mitigate risks Assign responsibility and implement Test effectiveness and evaluate results

Comparative Analysis

Comparative analysis is a tool that uses item by item comparison of two or more comparable issues like processes, products, qualifications, sets of data, systems, etc. For instance; in accounting, changes in a financial statement’s items over several accounting periods may be presented together to detect the emerging trends in the firm’s operations and results. The company, which uses text messages to arrive to their customers, sends SMSs to their available clients primarily. After a time of this application, there are some feedbacks that some of the clients have made trades against the others have not. The results in here should be recorded. In this regard of this situation, the company may change the content of the text messages and then wants to see the results. In this time; the company can take a photo of two different situations and make a comparative analysis by using the quantity of sales, the amount of saved money, the number of sold products, etc. to see the differences and the impact of the contents. After that; the company can determine the following marketing strategy due to the feedback of these results.

Environmental Factors Analysis

The last searching area is to reveal the environmental factors like the changes in interest rates; crisis surrounding in economical, social and political areas; the developments in the rivals; the sales in each product; the demands in the market; purchase power of the public, new investment areas, which are rising in recent period, etc. Furthermore; SWOT analysis, which takes the information as a result of these previous activities and separate them into internal issues (strengths and weaknesses) and external issues (opportunities and threats), is one of the best techniques to understand and evaluate all these activities together. In SWOT analysis, the knowledge is designed to help an organization an understanding how it relates to its external environment. In other words to act as a way of seeing whether the organization is aligned with the world going on around it.

As a result of these analyses, the company should evaluate the available situation and get some remarks for the future. Whether the situation is not good enough or the demands are not expected, the company can trace the following instructions:

a. Constituting an action plan b. Differentiating text messages c. Timing of the text messages d. Differentiating of the product e. Timing of the product f. Determining new marketing strategies g. Finding potential customers h. Evaluating the channels for their potentials, capabilities and reliability conditions

CONCLUSION

Mobile marketing tools are offering easier and more convenient ways with evolving marketing strategies. SMS has been the pioneer in wireless data applications and SMS services were the first mobile data services with a serious impact on the operator’s revenue. The industry has seen tremendous growth and, clearly, messaging will lead the way to profits in 3G as well. Inevitably, the way that revenues from mobile applications are currently shared out will change and become much more versatile.

We can admit that SMS Marketing is a very useful tool for the marketers and a competitive marketing strategy for the companies. However; the main issue is not just to apply text messages to the clients. The focal point is to send the right value of contents, at the right time, at the right location, to the right customers with the right effect. Also; after sending them to the clients; the enterprises should follow the marketing auditing like marketing statistics by applying some analysis whether the text messages are effective or not. If there are some problems with this type of marketing strategy, the enterprise should review its’ all ongoing processes to understand where the problem is.

The reasons of failure/triumph should be investigated. After